So Stylish: Pretty Girls Rock Dresses

D. L. Winfrey Founder of Pretty Girls Rock Dresses LLC.  Image courtesy of Tanisha Rankins.

This week's So Stylish Spotlight is D.L. Winfrey the founder of Pretty Girls Rock Dresses LLC (PGRDresses) headquartered in Atlanta, GA. What started as a facebook group's "DRESS" challenge, where participants committed to wearing dresses at least 3x per week, has turned into an international movement to encourage women to embrace their femininity. 


I was so impressed with what she was doing that I eventually reached out to her and asked if she could collaborate with me on Operation Prom Atlanta and Swapnista. She said yes and we hit it off immediately. Could it be that we are sorority sisters or that we share the same birthday? 


What ever the reason, she is an amazing person, with a genuine heart and a woman of her word. I credit the PGRDresses challenge for inspiring my blog and strengthening my love for always dressing like a lady. 


Hope you enjoy our interview.

Tell us about Pretty Girls Rock Dresses.

PGRDresses started off as a joke between some friends on Monday, January 17, 2011. We were talking about men's fashion and how they should dress better. I suggested that maybe if women would dress better men would follow "suit". So we came up with a dress challenge. We would wear dresses/skirts at least 3 days a week. Our little challenge went viral; it spoke to the inner goddess of so many women. It's amazing how a play of words have changed so many lives including my own.

What has been the driving motivation behind PGRDresses?

Empowering women and girls to embrace prettiness both inside and out. PGRDresses has an amazing platform to reach so many people. Our society focuses so much on negativity; our goal is to provide an outlet that celebrates beauty, charm, class, and all things that embody womanhood.  

PGRDresses Event in New York at Tracey Reese Boutique. Image courtesy of Centric.

How would you describe the impact that your organization made for women in the community?

We have touched so many people nationally and internationally. It's amazing really; our organization is open to all women and girls (no matter race, age, class, or political affiliation). We also have a division called Pretty Dapper for the pretty cool men who are doing good in the community and who love pretty girls. We provide daily tips on how to have and lead a pretty cool life. We are the ultimate lifestyle organization. There's nothing more powerful than a woman understanding and celebrating her womanhood.

We have different chapters around the country with more opening in 2012. It's exciting to know that our blog full of inspire, our "PRETTY DEEDS" service projects have touched so many lives not only in Atlanta but across the country. I am so PROUD!.

Founder D.L. Winfrey (holding gift bag) with a few Pretty Ladies of PRGDresses Atlanta.

As you reflect on your almost one year of your initiative, what are you most proud of? 

Wow that is so hard. We have done so much over the course of the year. I am most proud of the grass roots activism. We have provided dresses, shoes, accessories, toiletries, and can goods to so many people in several different cities. I am proud of all of the small business networking we have done over the past year. I have gotten a chance to meet some pretty AWESOME people.

The biggest accomplishment so far is gaining our TRADEMARK. Who would have thought our little challenge would evolve into an organization that empowers let long having our very own INTELLECTUAL PROPERTY? Who would have thought that PGRDresses would be a major fixture of my life and the lives of so many people? It's truly a blessing that I don't take lightly!

PGRDresses Memphis collects donations for a local women's shelter. Image courtesy of Tanisha Rankins.

What has been the most challenging?

My biggest challenge has been trying to decipher which initiatives to pursue. Attempting to put together a firm foundation in such an open way. PGRDresses looks premeditated our timing has been amazing; but it's the opposite. We had and have a lot of things to take care of to ensure a successful organization and at times it's been very STRESSFUL. We had to slow down and create a vision and a path for PGRDresses. I have a great team of advisors and we are really paving a way for the ultimate pretty organization. Also, trying to balance my career, personal life, and PGRDressss has left me a little burnt out. I feel like I'm chasing my destiny and how can I stop running? 

D.L.Winfrey, Me and Valaria SaRa at the Spring/Summer 2011 Swapnista Day Party. 

What's HOT at PGRDresses?

The unveiling of our new website. It will include more interactive tools for a pretty cool experience online and a way to connect our supporters from city to city. We will also unveil our charter class of PGRDress REP-STARS and provide an online application for women and girls who are interested in having a chapter in their city.

We are partnering with some really cool businesses and bloggers to provide more events, information, services, and enlightenment. We also look forward to partnering with SWAPNISTA for more swap parties and entrepreneurial networking.

Our new "We're PRETTY Sweet!" division will be launched. This is a venture sponsored by Carson Bryce Trading Company. Lastly, we plan to have more information geared towards our Pretty Dapper Fellas.


We are celebrating our first anniversary next year and I am so excited! The new year will also bring about more PRETTY DEEDS because we are first and foremost a service organization.

So as you can see, 2012 will be a huge year for PGRDresses! Like our Facebook Page, join the Facebook Group and Follow us on Twitter to join the movement!